Changing violent behaviour

I designed posters to hang inside public transportation—above the seats and therefore, metaphorically, over people’s heads. The posters take the form of speech bubbles with statements like “I pull the emergency brake” or “I change my route.” At first, these messages seem to relate to commuting—but through dark visuals and a second line of text, it becomes clear they address domestic violence and the importance of changing violent behavior. The campaign aims to avoid demonizing, and instead encourages reflection and action—because violence can affect anyone.

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